At SellitSAFE.com, we are committed to providing merchants with the best transaction security and fraud prevention solutions to detect "Electronic Shoplifting" and compromised card data.

We understand that chargebacks and losses are one of the biggest concerns an Internet or Mail Order merchant faces, this is why we are always on the lookout for ways of reducing the possibility of an item being charged back.

It is important for merchants to understand that ultimately they are exposed to the highest risk for chargebacks and fraud. Cardholders are liable for only a nominal amount. Issuing banks usually side with cardholders and it is the merchant that ends up paying the losses associated with charges made from transactions where Identity Theft has occurred. Merchant may even end up paying fines for chargebacks and can lose their merchant account if chargeback problems are not controlled.

The same technology that allows you to conduct business online also allows "Electronic Shoplifters" to commit fraud, and in some cases with almost total anonymity. This is especially true for businesses selling soft goods (a non-physical product), online subscriptions or memberships, or other services where your delivery is made to an E-mail address instead of a physical address.

With hundreds of free, web-based, or Email forwarding addresses available, an "Electronic Shoplifter" can obtain stolen credit card numbers and have a "new" identity within minutes. Fraudsters engage in online spending until discovered or the stolen card is "maxed out" on its limit. Merchants are 100% financially responsible for fraudulent transactions where the cardholder has a maximum liability of $50.00 per occurrence.

In the time it takes you to read this paragraph about credit card fraud, merchants will have suffered nearly $25,000 in Credit Card Fraud losses due to fraudulent transactions being processed where identities were compromised.

Implementing SellitSAFE.com as a pre-ship/pre-authorization tool may reduce online fraud by as much as 40%. If you would like to have access to more tools and techniques to further reduce chargebacks and "Electronic Shoplifting," please consider using SellitSAFE.com